The Problem
Your inbox turned into a dumping ground. Everyone can throw anything at you—no filters, no priorities, no boundaries.
You end up doing digital janitorial work. Sorting threads. Chasing context. Guessing what's urgent. You're not working—you're managing the chaos before work begins.
We don't tolerate this anywhere else in our workflows. Why accept it in the one tool you use all day?
What We're Building
An inbox that acts like an executive assistant. It triages emails. Extracts action items. Knows what's urgent. It drafts replies. Connects to your tools. Brings the context to you.
Think Superhuman's speed, Front's collaboration, Linear's clarity—but powered by an assistant that actually understands your work.
This isn't software. It's your second brain in email form.
Why Now
Two walls just fell:
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Language understanding
Email is messy, unstructured, and full of nuance. LLMs cracked the code—now machines can detect tone, urgency, and intent. -
Context integration
Great triage depends on context: who sent it, what's scheduled, what's pending. APIs finally let us pull that context from your tools, instantly.
For the first time, the tech is ready. So are the users.
What We Believe
- Email will become the API to submit work between organisations
- Delegating should be faster than doing it yourself—or it won't happen
- Tools you use daily should be fast, focused, and beautifully crafted
- AI should be ambiant, integrated in the interface, not beside it.
- People value peace of mind more than productivity.
Our Ambition
We're not just building another email client. We're replacing the default. Gmail and Outlook are the status quo—not because they're great, but because they come bundled. We're starting with the people who feel the pain most, but our goal is universal: to build something so much better, people choose it—even over what's free.
Why? Because we want people to do more human work, and less robot work.
Our Principles
We believe that true innovation arises from questioning everything and building from our own understanding of the world. By challenging existing patterns, we create solutions that are genuinely original and impactful.
We believe that taking the time to build thoughtfully, like a craftsman, allows us to move faster and achieve more in the long run. Every detail matters, and this careful approach is the key to going far.
Our focus is on creating a product that brings calm and clarity to your work, rather than simply boosting productivity. We believe that a serene work environment leads to better outcomes and a more fulfilling experience.
We believe that earning trust is the foundation for making a real impact and changing the world. You can't move masses without it. That's why we'll do everything to earn that trust and avoid anything that could break it.